Facebook is the best tool for Facebook Ads yet, the same as Twitter for Twitter... for now 😉
As soon as you install the pixel and collect the first hundred clicks, it's time to retarget anyone who is interested in the content by your links.
Btw here is an excellent article on our Medium how to smoothly launch your retargeting campaign and increase your CTR up to 600%.
We are working on Retarget Plugin to launch campaigns directly from the Shor dashboard, and as soon as we release this feature, I will let you know.
Don't forget to check out our article describing How to Set Up High-Conversion Facebook Retargeting in 3 Simple Steps - extremely helpful!